RUTHIE IS A DESIGNER, EXPLORING THE WORLD THROUGH ARTFUL TYPE, COLOR, AND LAYOUT.
…and maybe also through bike riding, gardening, and searching for the perfect croissant.
Intro
Design is about more than the end product. It's about the process –- connecting with people, exploring possibilities, and problem solving.
2023 - Current
2019 - 2023
Magnolia
Graphic Designer
Designed brands and style guides for 30+ TV shows aired on Discovery+, HBO Now, and linear television.
Design all aspects of 3 years of flagship events hosted by Chip & Joanna Gaines, creating a curated experience for guests on the Silos grounds.
Produced 200+ newsletter marketing campaigns.
Developed the brand identity for Blind Nil, an in-house film production company.
Created illustrations for merchandise sold online and in-store.
Designed a food truck, menu, and signage that lives permanently on the grounds at Magnolia.
2017 - 2018
Knoxville Graphic House
Lead Designer
Led a complete company re-brand, including logos, style guide, website, and all other aspects of the agency’s aesthetic.
Presented concepts to client, and managed communication about project updates, timelines, and deliverables.
Oversaw other designers and provided feedback.
Collaborated with a Creative Director to deliver client projects.
2016 - 2017
Vindagua Magazine
Lead Designer
Designed all layouts for the brand’s bi-annual magazine.
Provided art direction to Section Editors who manage teams of copywriters.
Collaborated with the Editor and Chief to create art direction for each issue.
Photographed features for spreads.
Worked with Printers to prepare magazines for publication.
2018 - 2019
Freelance
Designer & Art Director
Johnson University
Graphic Designer
I work with brands across a variety of mediums. Most commonly, I help companies develop visual identities from the ground up or audit existing visual frameworks to identify what isn’t serving them. From there, I provide solution-oriented designs that directly address their pain points.
I also support brands through marketing initiatives, as well as product and merchandise design.
Designed all brand assets for the university including the university magazine, charitable ventures, and promotional material, and on-campus graphics.
Partnered with the Dean of Communication to accomplish all design tasks.
Managed a team of student photographers and designers. Provided constructive feedback and guidance.
Managed 150+ projects and self-directed to always deliver on priorities.
Photographed live events at the university.
Education
Bachelor of Arts in Graphic Design
Lee University
2017
Skills & Interests
Adobe Creative Suite
Figma
Google Suite
Branding & Packaging
Print Design
Digital Design
Typography
Layout
Illustration
Lifestyle Photography
Bike rides
Hot dogs 🌭